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It's no problem. I've been around the recruitment track a few times so I'm more than familiar with how to play the game as it were.
Yeah, you're going to have to stretch out 'Big 4 status' into a proper bullet point. Why does Big 4 status appeal? Clients? Global presence? ...? Beyond that, no. They don't care, and you're making the box-ticking harder if you come up with unusual answers. The fact of the matter is that there are about 15 reasons why someone would want to work at Deloitte. Simple reasons that you'd tell your friends or relatives if you had the job: "Oh and what's also cool is that they..."
Let's not forget that these questions act a filter. First, they're forcing you to do them to stop mass applications from anyone with a degree. Second, they're testing whether you can distil some info from the website into a tight space. Third, testing your SPaG. No standing out required. I know at the start everyone gets a bit of perfectionism with these forms but in truth there'll come a point when you'll say "f it, good enough" and submit a whole load, and will realise that this stage is just a minor inconvenience for good applicants.