As if the whiff of ratings from Cenaustin V McMaurinitis weren't enough, now we've got a Big Show feud! Oh boy!
Big Show needs to go over. Normally this would make no sense at all, but Big Show, like nearly all big guys, is damaged. WWE don't have a clue what to do with big guys after their debuts - Khali, Big Show, Kane, Umaga. They become jobbers, then after a couple of years they reboot him as a monster heel working for the boss, then he gets beaten, then might get a midcard feud to put another face over, then back to squashes and jobbing.
So yeah, the first one or two times this big mofo becomes a surprise tag partner or an evil ally, it's massive, how will the babyface get past this immovable object? When the same guy's done it 10 times, it's just a case of "oh it's Big Show, he's crap, Cena will kick his ass easily". Or "surprise tag team partner for Vince? 50 bucks it's Umaga".