I got confused with the first question because it talked about how the role of the media has changed due to globalisation, rather than things like global village... I thought the global village was just a consequence of the new media. If you know what I mean? Cultural imperialism isn't really a role... it's more of a consequence :/
I put:
- The role of allowing the members of society to communicate with one another, through social networking sites
- The role of allowing relationships to develop between people who are geographically displaced via dating sites etc.
- The role of the media to entertain the audience whereas the media used to just inform and educate the audience rather than entertain...
Obviously I don't know If this is correct but that's just how i interpreted the question :/