Which must be why they get their abs like that. People won't pay as much attention to the face if they've got a good chest/tum to look at.
No seriously, I'm all for people who want to do something about their fitness, regardless of motivation... because let's face it, Britain is fat.
These guys for the most-part are a damn sight healthier than their pot-bellied equivalents. Barring those of them who are giving themselves skin cancer under sunbeds.