Murdoch is a businessman, he fills in markets holes and his done this pretty well. Unlike the US, we don't have a heavily religious population hence it would take a different approach. Hence, I don't see the problem with it. Anyway, fox news isn't all that bad try watching it for a day or two straight and you'd realize this, it's the personalities they bring that are bad (e.g. Bill O riley/Glenn Beck etc) who are bad.
If people want to watch it, let them