Microeconomics - Beneficial to launch campaign?
Economics discussion, revision, exam and homework help.
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Microeconomics - Beneficial to launch campaign?
Hi,
First of all, sorry for any mistakes in this thread. English is not my first language, so I'm sure there will be a few mistakes in here somewhere.
Regarding my issue, then i've received following question, and i've spent several hours on it but i cant find any conclusive result. Maybe you guys can help?
Assume that a monopolist considering to spend 500.000 usd on large campaign to promote the their products.
The demand curves are defined by
p = 150 - 3q, where q is the output-quantity in 1000-usd. By executing the campaign the firm expects the new demand-curves to be
p = 400 - 4q.
Their total cost are c(q) = 30q, and the 500.000 usd are not included in this.
a) If the expectations regarding the demand-curves are correct, is it beneficial for the company to do the campaign?
b) What is the maximum amount the company is willing to in their campaign?
Thank you for your help.
-T -
Microeconomics - Beneficial to launch campaign?
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