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Have the Olympics become too commercialised?

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    I'm thinking of doing this topic for a discursive essay. Two questions -

    1) Do you think this is a good topic?
    2) What are your opinions/points for and against the topic?

    By becoming 'too commercialised', I mean that sponsorship, branding etc has gone too far and is detracting from the main event and what it's supposed to be about.

    Thanks!
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    Without the sponsors you will not get the games that we all look forward too, at the moment, even those not interested in sport, (and thats me, don't do sport, except scuba, don't even watch any on TV) Now get interested once every four years.
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    (Original post by cheesejug)
    I'm thinking of doing this topic for a discursive essay. Two questions -

    1) Do you think this is a good topic?
    2) What are your opinions/points for and against the topic?

    By becoming 'too commercialised', I mean that sponsorship, branding etc has gone too far and is detracting from the main event and what it's supposed to be about.

    Thanks!
    1) It'd be a short essay, or a very one-sided rant.

    2) McDonald's and CocaCola, together the antithesis of athleticism, are sponsoring the Olympics. Essay done
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    This List might be of use, as well as the two mentioned above there are over forty others
    List of London Olympics 2012 Sponsors, List of London Olympics Games 2012 Sponsors
    Worldwide Olympic Partners

    Coca-Cola : World famous cold drink company.
    Acer : Leading Brand in Laptops and Computers
    AtoS : International Information Technology Company
    Dow Chemicals : American chemical company
    GE : General Electric is diversified company like technology, service, finance and more
    McDonalds : International chain restaurant
    Omega : World’s leading watch brand
    Panasonic : International company of electronics items
    P&G : Procter and Gamble is leading company of personal care products
    Samsung : One of the best brand of electronics items
    VISA : World’s largest Credit Card company

    London 2012 Official Olympic Partners

    Adidas : Leading brand of sports related items
    BMW : Manufacturer of luxurious cars
    BP : British Petroleum is the leading oil company
    British Airways : International airlines company
    BT : UK’s one of the largest broadband provider and tv, phone service provider
    EDF : Gas and Electricity provider in UK
    Llyods TSB : One of the largest bank of UK

    London 2012 Official Olympic Supporters

    Adecco : World’s leading recruitment and staffing company
    ArcelorMittal : World’s largest steel company
    Cadbury : Famous brand of chocolate
    Cisco : World’s Largest networking company
    Deloitte : Financial service provider company in worldwide presence
    ThomasCook : Worldwide company of Travel Business
    UPS : Universal Postal Service is American mail company

    London 2012 Official Olympic Providers and Suppliers

    Airwave
    Aggreko
    Atkins
    CBS Outdoor
    The Boston Consulting Group
    Crystal CG
    Freshfields Bruckhaus Deringer LLP
    Eurostar
    G4S
    Gymnova
    GlaxoSmithKline
    Heathrow Airport
    Holiday Inn
    Heineken UK
    John Lewis
    Mondo
    McCann Worldgroup
    Nature Valley
    Neilsen
    Next
    Populous
    Rio Tinto
    Rapiscan Systems
    Technogym
    Westfield
    Trebor
    Thames Water
    Ticketmaster
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    Olympics as any other event today is made out of business. That is sad but is reality.
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    We had to learn about commercialisation of Olympics a bit for AS PE, I reckon you could get a good essay out of it.
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    Welcome to London, City of Beer! Enjoy wonderful England, the traditional home of real ale*.



    *please note, no real ale will be available within any Olympic venue or a 2 mile radius of one because of an exclusivity deal signed within Heineken International Corporation. In fact, despite there being over 130 independent breweries within 30 miles of the venue, not one single UK brewed beer will be available at all. Instead Heineken's unique brand of dutch horsepiss will be available at an extremely reasonable £7 a pint.

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Updated: June 14, 2012
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