[cheesejug]

I'm thinking of doing this topic for a discursive essay. Two questions -

1) Do you think this is a good topic?
2) What are your opinions/points for and against the topic?

By becoming 'too commercialised', I mean that sponsorship, branding etc has gone too far and is detracting from the main event and what it's supposed to be about.

Thanks!

[Divingbrit]

Without the sponsors you will not get the games that we all look forward too, at the moment, even those not interested in sport, (and thats me, don't do sport, except scuba, don't even watch any on TV) Now get interested once every four years.

[Hopple]

(Original post by cheesejug)
I'm thinking of doing this topic for a discursive essay. Two questions -

1) Do you think this is a good topic?
2) What are your opinions/points for and against the topic?

By becoming 'too commercialised', I mean that sponsorship, branding etc has gone too far and is detracting from the main event and what it's supposed to be about.

Thanks!

1) It'd be a short essay, or a very one-sided rant.

2) McDonald's and CocaCola, together the antithesis of athleticism, are sponsoring the Olympics. Essay done

[Divingbrit]

This List might be of use, as well as the two mentioned above there are over forty others
List of London Olympics 2012 Sponsors, List of London Olympics Games 2012 Sponsors
Worldwide Olympic Partners

Coca-Cola : World famous cold drink company.
Acer : Leading Brand in Laptops and Computers
AtoS : International Information Technology Company
Dow Chemicals : American chemical company
GE : General Electric is diversified company like technology, service, finance and more
McDonalds : International chain restaurant
Omega : World’s leading watch brand
Panasonic : International company of electronics items
P&G : Procter and Gamble is leading company of personal care products
Samsung : One of the best brand of electronics items
VISA : World’s largest Credit Card company

London 2012 Official Olympic Partners

Adidas : Leading brand of sports related items
BMW : Manufacturer of luxurious cars
BP : British Petroleum is the leading oil company
British Airways : International airlines company
BT : UK’s one of the largest broadband provider and tv, phone service provider
EDF : Gas and Electricity provider in UK
Llyods TSB : One of the largest bank of UK

London 2012 Official Olympic Supporters

Adecco : World’s leading recruitment and staffing company
ArcelorMittal : World’s largest steel company
Cadbury : Famous brand of chocolate
Cisco : World’s Largest networking company
Deloitte : Financial service provider company in worldwide presence
ThomasCook : Worldwide company of Travel Business
UPS : Universal Postal Service is American mail company

London 2012 Official Olympic Providers and Suppliers

Airwave
Aggreko
Atkins
CBS Outdoor
The Boston Consulting Group
Crystal CG
Freshfields Bruckhaus Deringer LLP
Eurostar
G4S
Gymnova
GlaxoSmithKline
Heathrow Airport
Holiday Inn
Heineken UK
John Lewis
Mondo
McCann Worldgroup
Nature Valley
Neilsen
Next
Populous
Rio Tinto
Rapiscan Systems
Technogym
Westfield
Trebor
Thames Water
Ticketmaster

[Chronist]

Olympics as any other event today is made out of business. That is sad but is reality.

[MissLightyear]

We had to learn about commercialisation of Olympics a bit for AS PE, I reckon you could get a good essay out of it.

[py0alb]

Welcome to London, City of Beer! Enjoy wonderful England, the traditional home of real ale*.



*please note, no real ale will be available within any Olympic venue or a 2 mile radius of one because of an exclusivity deal signed within Heineken International Corporation. In fact, despite there being over 130 independent breweries within 30 miles of the venue, not one single UK brewed beer will be available at all. Instead Heineken's unique brand of dutch horsepiss will be available at an extremely reasonable £7 a pint.