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Knowing about a company or two who have done well by introducing/improving their online shopping. The entire group felt that the best investments included introducing and improving the online aspect of the company, so if you're making an argument for this case some real life examples to back up your choice will look good. Also talk about the strength of the online market and it's increasing importance in retail (quote some figures if you can)
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The only other thing I can think of is maybe knowing about the competition for these types of companies in the east, especially Japan. One of the ideas is expanding into Japan so you can counteract it by talking about how there's a lot of competition there and the like.
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