Make-up! It enhances your beauty and gets rid of imperfections! As a girl who wears make up regularly, it definitely improves my appearance. It covers up my blemishes and gives me a smoothie and clearer complexion. It allows me to change things about my face that I don't like such as my eyes, for me they are too small so I wear eyeliner to make them seem bigger!
It's the very reason make-up exists. What people think is natural beauty is make-up used to enhance the natural look. Not all make-up is outrageous and in your face.