I would argue that it would be difficult for you to find positive media attention during the primaries.
He was able to spin negative media attention in to a positive. He wasn't given a free pass on his lies by the media - Just the public. The media reported every lie he told(And he told many) while pretending that Hillary was glossed over.
Promising favour to banks in exchange for support is, in my opinion, about the largest betrayal you can have of your electorate. Not that I'd ever vote for Trump, but why people aren't honestly considering third party candidates just confuses me.
"Third parties can't win!"
"But why?"
"Because nobody will vote for them."
"But they can if you do vote for them."
"If I do that, then the other side wins."
"Unless the third party wins."
"Third parties can't win!"
"But why?"
and so on and so forth. It's self-defeating and this is the greatest argument for third party votes I have seen since the Whigs.