If I receive an offer from Oxford, I'm going to have a tough decision to make. I know that's easy to say in my current position, but I'm being sincere, it genuinely would be a tough choice for me. I know loads of people who would jump at an Oxford offer in the blink of an eye, just because it's Oxford, but I've really fallen in love with Imperial. The two are very different, for my course at least Imperial is more engineering and industry focused than Oxford, and graduate employment and starting salaries for my subject are the best in the country. I also prefer the idea of living in the heart of London than I do living in a quiet college in Oxford (although for some it would be the other way around). But then I prefer the department and course content at Oxford. So it's really not as clean cut as you might think. There are plenty of personal reasons to choose Imperial over Oxford, both are fantastic internationally renowned universities anyway, it's not like you'd be throwing away your life.