If this shooter was a victim he would be called a person of colour.
If Zimmerman was a victim he would be called a person of colour.
The American media is clearly trying to incite some kind of racial conflict.
They do it all the time. Last year, an Arab murdered some black people but the media pretended it was a white person. As soon as the facts were clear the case was dropped from the media.
Also, the European media do the same thing. Look at how they acted with the recent killings in France with the Islamic extremist --they had rolling news blaming white people for days before the truth came out.