'Ibuprofen' - how do you pronounce it?

It's been the gift that keeps on giving and I for one hope with all my heart it is never locked.

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Imagine the humorous misunderstandings that may have ensued had your customer asked for this product on that fateful day all those years ago.

I work in a shop, and a few days ago a lad came in and asked for some Ibuprofen. The conversation went a little like this...

Him: Can I have some Ibroofen please?
Me: What, sorry?
Him: Ibroofen.
Me:
Him: Ibroofen, y'know... tablets.
Me: Oh, you mean I-be-pro-fen?
Him: No...
Me: *grabs Ibuprofen* These?
Him: Yeah.
Me:

Turns out that 'Ibroofen' is a pretty common pronunciation of the word, although it strikes me as being totally wrong. It's not spelled that way at all.

The online dictionary advises: "ahy-byoo-proh-fen," which has us both wrong, but me significantly closer. He took a whole syllable out the word ffs.

So, how do you pronounce it? 'I-be-pro-fen,' 'Ibroofen,' or something even more crazy?

I-bru-pro-fen

Edit: I know it is 'bu' but that does not roll off my tongue easy so I don't bother with that..if you say it quick enough no one will notice

Ha! I can but imagine...

If you search "how to pronounce ibuprofen" in Google this thread is the second result. I've definitely achieved something here. A whole new generation pronouncing Ibuprofen correctly... just have to sit back and wait for the OBE now.

Well, this thread might be more than 4 years old, but I still feel the issue hasn't been resolved. None of the posters have indicated which syllabled should be stressed.

So is it eye-byoo-pro-fen?
or
eye-byoo-pro-fen?

I've heard both.