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# AS AQA Business Studies - difference between statified and quota sampling?

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1. What's the difference between stratified and quota sampling? I have definitions in my book and they both seem the same to me!

Thanks!
2. Stratified Sampling

There may often be factors which divide up the population into sub-populations (groups / strata) and we may expect the measurement of interest to vary among the different sub-populations. This has to be accounted for when we select a sample from the population in order that we obtain a sample that is representative of the population. This is achieved by stratified sampling.

A stratified sample is obtained by taking samples from each stratum or sub-group of a population.

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When we sample a population with several strata, we generally require that the proportion of each stratum in the sample should be the same as in the population.

Stratified sampling techniques are generally used when the population is heterogeneous, or dissimilar, where certain homogeneous, or similar, sub-populations can be isolated (strata). Simple random sampling is most appropriate when the entire population from which the sample is taken is homogeneous. Some reasons for using stratified sampling over simple random sampling are :

a) the cost per observation in the survey may be reduced;

b) estimates of the population parameters may be wanted for each sub-population;

c) increased accuracy at given cost.

Example

Suppose a farmer wishes to work out the average milk yield of each cow type in his herd which consists of Ayrshire, Friesian, Galloway and Jersey cows. He could divide up his herd into the four sub-groups and take samples from these.

Quota Sampling

Quota sampling is a method of sampling widely used in opinion polling and market research. Interviewers are each given a quota of subjects of specified type to attempt to recruit for example, an interviewer might be told to go out and select 20 adult men and 20 adult women, 10 teenage girls and 10 teenage boys so that they could interview them about their television viewing.

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It suffers from a number of methodological flaws, the most basic of which is that the sample is not a random sample and therefore the sampling distributions of any statistics are unknown

Hope that helps
3. Thankyou CrouchMagic!
4. no problem, anytime PM me if you need anything else
5. On a slightly different theme do people often mix sampling methods?

If i wanted to ask the opinons of say todays womens dress sense from the view of a men in the UK.

I had statistics of the population for each county/region and what percent were men.

Therefore would stratified sampling be a good idea as I know to say to ask more opnions of men in London than Derby, as London has a larger population?

Though isnt it also Quota sampling as I need to ask xx men from Manchester and xx men from London?

Hope this makes sense
Rob

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