The Student Room Group
Reply 1
Because otherwise they would be crushed by competitors?

Seriously, this is one of the easiest questions you'll ever be asked in business!
Competitive advantage?

Er... to keep it's position in the market otherwise it risks being pushed out of the market?
if a business does not have a competitve advantage over another business it would go bust. Think of 2 internet sites for example, they both sell the same product say a new games console, however one offers a 10% discount on the rrp and also free delivery where as the other charges £5 for delivery but also gives you a 10% discount. The company with the free delivery have the advantage as a customer is always gonna choose the better deal where possible. Try to use examples in ur answer you'll get better marks. x

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