EU “Kill Bill” Ad, Racist or not?

THE EUROPEAN UNION has withdrawn an ad supporting the bloc’s enlargement shortly after the video was launched after accusations it promoted racism.

In the video (shown below), a female character apparently modelled on Uma Thurman’s Kill Bill character is accosted by two Asian men and a black man with dreadlocks.
Unlike that film though, the female character is duplicated 11 times and the 12 female characters sit down in a ring surrounding the three men and forming the EU’s 12-star flag. The message “the more we are, the stronger we are” then appears on screen.

The Director General of the European Commission’s DG Enlargement Stefano Sannino issued an apology for any offence the ad may have caused.
In a statement, Sannino said the video promoted online through social networks had drawn “a lot of feedback” and that the martial arts “genre was chosen to attract young people and to raise their curiosity on an important EU policy”.

Yep, it's implying that the EU is somehow threatened by those outside of Europe. It gives the sort of message I would expect someone like the BNP to use. Those outside are trying to get us blah blah blah.

Although I'm not sure if racism is the right word, though it is offensive.

There's no implication of 'they're out to get us', or anything remotely racist about that advert. It shows how conflicts between different cultures are given a peaceful medium in the EU to talk things out - that diplomacy can win out, no matter what the cultural differences.

I think its racism, not only because its playing on stereotypes with the Chinese/Indian, but also you are specifically attacking Asians and Africans. Maybe its just my experience, when I was in Austria they seemed to love both North and South Americans as well as Australians..but Africans and Asians?..They disliked them and so I think its a racism.

Im very very surprised that the EU would approve this, as you said I was expecting this sort of rhetoric from the BNP..not the European Union

I think its racism, not only because its playing on stereotypes with the Chinese/Indian, but also you are specifically attacking Asians and Africans. Maybe its just my experience, when I was in Austria they seemed to love both North and South Americans as well as Australians..but Africans and Asians?..They disliked them and so I think its a racism.

Im very very surprised that the EU would approve this, as you said I was expecting this sort of rhetoric from the BNP..not the European Union

It's implying that the Africans, Indians and Chinese will gang up on Europe and try to invade/attack it. This is a nonsense of coursebut I do agree with the notion that the EU can better negotiate trading agreements with China and Russia then if it were simply left to individual states like Britain who would be in a far weaker bargaining position.

I don't understand how an advert campaigning for EU enlargement - and therefore the admission of Turkey - a partially Asian and mostly Muslim country - could possibly be "racist".

Inappropriate? Yes.
Utterly pointless? Yes. (I personally had no idea what it was trying to say)
Racist? How exactly?

But surely if you want to talk about competitiveness, there are better ways in which to do it?

You have a Chinese (who is posed as a kung fu fighter), an Indian (not sure what they were doing with him levitating) and an African (or someone with African decent - could be South American..no idea) attacking a white woman who then duplicates into the stars of the EU around them, the ad finishes with the stronger we are the more with are..and you dont find that racist?

I agree with you that it is an inappropriate ad and its pointless, but I also think there are racist connotations and you cant deny that the right, neo-Nazis and Xenophobes will use this to say..see..we must "defend" ourselves against these people, no?

Hindu gurus that have mastered their spiritualism are said to achieve the ability to levitate.

I liked it. She's tremendously goodlooking.

Also that black bloke was impressively gymnastic, wasn't he?