Sorry to necromance this thread but -
Come on people.
Linkedin is a total waste of time for most people, you join up, make some connections, then your account just sits there gathering dust. Or you attempt to connect with loads of unknown people that you have no idea who they are.
I've had job offers from linkedin from that breed of slimy gits that we call recruitment officers. And do you know what? They're just spamming you. And in such a way to make you think you're the only person they contacted. They probably send the same email out to hundreds of people, and you get all excited because you think you've been "headhunted".
The recruitment officer just hunts down a batch of people who vaguely fit into the role and spams them. I'm fed up with receiving these emails promising this and that salary only to actually phone the person and discover they have no idea who I am.
There's a couple of things you can bet your bottom dollar on :
The job will not actually be of the description you've been given. It will be dressed up in blag language to make it appear more appealing.
The salary will not actually be as given. There will be some kind of catch.
It makes me sick now how deceitful employers are when describing the job and the salary. And you can bet your bottom dollar they are decitful. And that's not just on Linkedin either. You know how people "massage" their CV's to make them look better without actually lying outright? Well that's exactly what employers are doing now. If it sounds too good to be true - probably is.
Unless you're going to work Linkedin every day and get hundreds and hundreds (thousands?) of contacts - I wouldn't bother. It's just the old tired social networking bubble rearing it's ugly head again with empty promises of "connections" and "employment opportunities".
I would have thought a much better idea for marketing is slowly building a strong word of mouth network by actually talking to people and actually meeting them etc. etc.
Again, sorry to drag up such an old thread, I came across it in google when doing some Linkedin related search just now.