The Boston Matrix??
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Re: The Boston Matrix??Market share is how much of the market does one business own. It doesn't get any simpler.
Lets look at the supermarket industry for example Tesco might own 23% of the market, Asda 30%, Waitrose 15% and so on. The higher the market share the more customers you have hence your are more successful.
Market growth on the other hand means an increase of demand for a particular product over a period of time. A low market growth is not always bad.
