[laughylolly]

Came across this bra today called the Joeybra and personally think it's a pretty great idea.

'JoeyBra gives you the freedom to go anywhere, do anything, and carry anything without lugging a purse. Discreetly holds a cellphone, ID, and key on the side of your bra with easy access.'

Now I personally wouldn't use it for my phone because I think it would be a bit too bulky but it's a great idea for carrying money and ID on a night out instead of putting it in a purse that you have to carry around and could be more easily stolen. Only available in a few sizes and only one style at the moment but hopefully more will be available soon.

What do you girls think? Amazing idea or waste of money?

[cesca42]

To be honest, I already put a £10 or something in if I'm going to out to a concert or traveling abroad so if my bag gets stolen I still have some cash on me. They say put some some cash in your shoe, but not very practical if you're wearing flats or heels! And then I usually put my Oyster card/debit card in there too. Anything else is too bulky.

I wouldn't bother getting a specific bra though because I still wouldn't put my phone in it- too big!

[StartSomething]

Haha this is awesome!
I have stored money, keys and my phone in my bra before. It was quite uncomfortable though.

[Drunk Punx]

Since when did pockets go out of fashion?

Besides, I'd be more intrigued in a bra-carrying phone. It would certainly cause lulz if you see a chick going to answer her phone then a bra falls out when she puts it to her ear

[Annie72]

Great idea but alas they dont do it in my size!!.Also I think putting a phone in there would make it pretty bulky.

[SpunkyVanDros]

er, i just stick in between my boob and bra. hasn't caused me any problems so far.

[britchick]

I already put stuff in my bra if I don't have a bag or don't have any hands e.g. on the way to school if I have a lot of stuff I tuck my iPod away there... it's brilliant

[Skriblerier]

I already use my bra as a pocket if I can't put my phone/keys/credit card anywhere else

[laughylolly]

(Original post by Drunk Punx)
Since when did pockets go out of fashion?

Besides, I'd be more intrigued in a bra-carrying phone. It would certainly cause lulz if you see a chick going to answer her phone then a bra falls out when she puts it to her ear

Most dresses/skirts that girls wear on a night out don't have pockets so this kinda solves that problem I guess.

[sarahthegemini]

(Original post by laughylolly)
Came across this bra today called the Joeybra and personally think it's a pretty great idea.

'JoeyBra gives you the freedom to go anywhere, do anything, and carry anything without lugging a purse. Discreetly holds a cellphone, ID, and key on the side of your bra with easy access.'

Now I personally wouldn't use it for my phone because I think it would be a bit too bulky but it's a great idea for carrying money and ID on a night out instead of putting it in a purse that you have to carry around and could be more easily stolen. Only available in a few sizes and only one style at the moment but hopefully more will be available soon.

What do you girls think? Amazing idea or waste of money?

Yes but then how ridiculous would it look fumbling around with your hand down your bra when buying a drink, not a particularly sophisticated look.

[MovieMoments]

I don't know, I just generally tuck my money and phone into my bra anyway on a night out - I'd be more concerned about managing to bash my phone when its on my side to be honest.

[laughylolly]

(Original post by sarahthegemini)
Yes but then how ridiculous would it look fumbling around with your hand down your bra when buying a drink, not a particularly sophisticated look.

Haha, yeah I guess. Depends what your wearing as well. Maybe wouldn't be too bad with a strappy or strapless top/dress but would be very awkward if you were wearing anything else.

Here's one of the founders showing how it would work: