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Answer the question in the introduction
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Answer question again at the start of each paragraph, before starting the analysis
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Plan, plan, plan! A detailed and thorough plan is vital, and it's okay to spend a long time on the plan if it's going to make writing the actual essay quicker and easier
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Don't be afraid to state the obvious
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Don't be afraid to disagree with any statements made in the question, and twist the question to fit what you think and what you have evidence for
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Don't start the analysis too soon
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Round off paragraphs with a summary of your point in that paragraph - it's better to be repetitive than to not have a clear line of thought
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Single inverted commas show authorial unease, and that you haven't misread/misunderstood the text
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If mentioning critics, make clear the extent to which your essay will agree with them
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If audience can be mentioned, do it!
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Mention techniques and ideas which link texts together
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Remember to stitch together your argument, either as each point is made or in a lengthier paragraph before the conclusion. This helps avoid it becoming too "pedestrian". Comparitive treatment is vital, much like in the dissertation