(Original post by jonathanyyt)
Pretty easy paper, was better than I expected it to be. I'm guessing an A would be 55/56 raw, B would be 49/50 raw and full UMS around 65-ish. I'm riding on a 100% UMS in Unit 1 so I think I'm much guaranteed an A for the AS, getting full UMS on this one would be a huge bonus for A2. Pretty confident on getting an A.
Just some stuff I put on the questions:
1 a) Solutions to poor levels of customer service: nearly read the whole thing wrong and was about to write the causes/reasons for this one. Methods were like getting pressure of staff, but I couldn't remember what I put already. :P
1 b) Delegating budgets: Positives are motivational, managers know the situation of individual sites, negatives are lack of market research (budget for that has shrunk by 1.5 million) causes inaccuracy, inexperience in managers, etc.
1 c) Should price be set 10% above competitors: Yes, TT Ltd wants to offer 'unique experience', quality might be a USP and price reflects that. No, price is elastic (-2.0)
and will lose customers.
1 d) Effectiveness of piece rate (which is what the method described was): Yes according to Taylor, higher customer numbers = more revenue. No because causes extra stress, staff are already dissatisfied.
2 a) Labour productivity: 4320/60 = 72 tonnes of mussels per worker/employee
2 b) Marketing mix: Promotion, unknown to European market, needs heavy marketing. Price, might need to use penetration pricing to gain market share in new market. I only write those two and extended on them.
2 c) TQM: Yes because reduces wastage, takes time to harvest mussels so company needs to avoid wastage. No because workforce hasn't been consulted, might be reluctant to change, costs a lot.
2 d) Cash flow VS profitability: This question has come up like 3 times already?! The values are pretty much all there. Not going into detail for that.