Dear BeaCastle,
No, I didn't apply to any Newcastle University. Should I? I'm quite unaware of the UK PhD opportunities, please let me know if I am missing out.
I also forgot to mention that I also applied to Edinburgh and two foreign Universities, all which turned me down (the two foreign universities had acceptance rates of 1/30 and 1/50).
Kka25 and others have productively discussed the importance of the supervisor. I find its difficult to weigh the relative merits of the supervisor, department, university and location. In my mind, a rational choice would formulate the decision, on where to pursue amazing research, solely on the basis of the supervisor. Am I wrong in thinking this? Should the department and location count for 40-50% of the decision? What's the percentage divide?
Then, of course, the currency of the university brand name for future employment prospects is important. In my previous university, in the USA, they had over 100 applicants a place for their English PhD. This is admittedly a very highly-ranked university, but the acceptance rate is indicative of the competitive nature of PhDs in the USA. My assumption is that they are unaware of Oxbridge's 40% acceptance rate, and will, in general, assume that it is equally competitive. (The ones who wrote me letters of recommendation were all surprised by my many acceptances -- they are rather clueless as to how the system works in the UK.) As such, I assume that an Oxbridge degree will open doors in the USA. Since everyone in the UK knows how the system works, I don't see any reason to go to Oxbridge for the name if one plans to stay and work in the UK.
Should my incentives for doing a PhD be questioned? Certainly. Do I occasionally get bored by sitting in my solitude and researching? Absolutely. All sane persons would; variety is the spice of life. This is not to say however that I lack a sincere passion for my research, or that I can envisage something more fun than doing a PhD.
Given this need for variation, I would love to gain teaching experience during the PhD or interact with the department. This is why I am so interested to know if there's a university that would allow me to truly be a part of its environment. For example, St Andrews told me that essentially all of their incoming PhDs will gain teaching experience from St Andrews during their three years. When I contacted Royal Holloway with the same question they said that this was virtually unheard of; students received supervision and nothing else. Since teaching experience is required by most academic jobs, I am hesitant to whether I should go with the best supervisor (royal holloway or glasgow) or a perfectly decent supervisor and possibility to teach (st andrews -- there might of course be other universities that should be added to this list).