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olympics business dissertation topic

hi

i study business at uni and am wanting to do my dissertation on a topic related to the london olympics as thats clearly very relevant at the moment. I wondered if anyone had any good ideas as to which direction i should take this topic, e.i. marketing, management, etc and what specifically i could explore. i had the idea of looking at a particular business directly affected by the games, or perhaps set up just for the games, but am unable to find an example.

any help or info would be much appreciated!

thanks

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