Hmm i don't think media is completely worthless, i think part of the problem is that there are so many different 'media' degrees that could possible just come under one title of media studies and incorporate parts from all the areas of media, instead of having, films studies, journalism, film production, creative media production, television studies ..media writing (you get the idea) it does seem that to some extent courses are being made purely so there is room for more students.
I do not mean to offend anyone for their degree choice, all degrees have some merit, it just seems that the media area of degrees has become a bit of a runaway behemoth gorging itself on unsuspecting students.
If they could make a uniform 'media studies' so that there was some sort of common syllabus they could probably still deliver relivent media education to students, cut cost by not running extra courses teaching a very similar thing under a different title and increase the competitiveness of the media studies degree.
Some thing like, uniform first year subject matter, bread and butter media studies, then the broader areas of media in the second years and then third year a chosen specialty such as written media, digital media, media production etc etc
The problem currently is that society has become used to large amounts of graduates to the point where most white collar jobs now require a degree often the subject is of little relevance.
As for apprenticeships, the problem starts with secondary school, children are brainwashed into thinking academic achievement it all that matters, you could be excellent at say design and technology and really have a natural skill with physical production ... but your scoring D in maths and science ...so you end up in the bottom set with the kids who set fire to things and who's parents are on first name terms with the school Councillor.