Recognized by industry as one of the country’s leading training grounds for PR professionals, the intensive two-semester Public Relations certificate program is focused on preparing you for your first day of internship and launching your career. You’ll learn to plan, develop and execute effective public relations strategies for conventional and new media by developing skills in courses such as media relations, social and digital media, event planning, presentation skills and public relations writing. Participate in practical public relations courses in organizational communications, marketing communications, strategic communications, public affairs, research for PR professionals, CSR and sustainability and change management. You’ll put your classroom learning into action with an eight-week internship at some of Toronto’s – and Canada’s – leading companies and agencies.

Experienced professors assist you in developing writing skills, public relations strategies, research, planning abilities plus the capability to use social and traditional media. Employers want to hire people who know how to work on teams and many of the assignments allow you to practice your communication, teamwork and leadership skills.

The program’s breadth ensures grads find jobs in PR agencies, corporations, associations, non-profit organizations and all levels of government.

Our Advisory Committee provides regular review and input of our curriculum ensuring our program is always on the cutting edge of industry developments.


Your Career

A public relations (PR) career offers many options. When you hear the term public relations do you think of some of its most visible tactics? These include an interview with a CEO on The National; a news story about a non-profit raising funds or a celebrity appearing at a special event. These are only three examples of public relations.

Humber’s long-established Public Relations (PR) Ontario graduate certificate program is among the most industry-recognized and respected PR credentials.

Corporations, non-profits, government agencies and many other companies, organizations and institutions across virtually every sector rely on smart PR strategies to engage with the public. With digital and social media, corporate social responsibility (CSR), reputation management and change management profoundly affecting the way organizations operate, new opportunities are emerging for capable and forward-thinking PR professionals.

As a PR practitioner, your work is varied and fast-paced. It may include media relations, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.

Many students choose Humber’s Public Relations certificate program because of our *outstanding internship program. After successfully completing two semesters, you will have the opportunity to do an eight-week internship. This allows you to gain valuable job skills, industry knowledge while building your network. Humber helps you find an internship using an online portal. The internships cover PR agencies, corporate, entertainment, not-for-profits including arts organizations and hospitals, associations and government. Some internships are paid; others are not.

In some cases, you may seek your own in*ternship. It may be out of city, province or country. Humber will provide you with the required criteria. You are responsible for visas and paperwork.