Scly3- aqa - mass media

Sociology discussion, revision, exam and homework help.

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  1. walkhms's Avatar
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    Scly3- aqa - mass media
    Anyone else doing this paper? What are you predictions? How are you finding the subject? I have notes I'm willing to share and open to others sharing notes =)

    I feel like I'm the only one doing this topic haha
  2. lamxox's Avatar
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    Re: Scly3- aqa - mass media
    hey i am i hate it only just started revising and finding it really difficult, i think if representations come up it will be class and i think postmodernism will too - i hate it :P wbu???? do you have any predictions???? also do you have any notes on models of media effects our teacher only gave us some and they are rubbish.....
  3. Smarty967's Avatar
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    Re: Scly3- aqa - mass media
    i'm doing this too! but haven't even looked at my notes due to psychology, sociology can bore off for now.
    luckily i'm going into the exam with a B already so that's taken some pressure off!
  4. walkhms's Avatar
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    Re: Scly3- aqa - mass media
    (Original post by lamxox)
    hey i am i hate it only just started revising and finding it really difficult, i think if representations come up it will be class and i think postmodernism will too - i hate it :P wbu???? do you have any predictions???? also do you have any notes on models of media effects our teacher only gave us some and they are rubbish.....
    Hey! Yeah the topic is kind of repetitive isn't it? I really don't know what might come up... I think media & gender may come up... oh and news selection. You never know with these kinds of things.

    I do have notes if you want. They're flash cards in word docs you can print out. Inbox message me your email and I'll send them out =)

    It's not very difficult tbh! The flash cards I made have simplified the topic really well so revision is good for me =)
  5. angel2013's Avatar
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    Re: Scly3- aqa - mass media
    does anyone have any good notes on representation of age? our teacher didnt give us much
  6. walkhms's Avatar
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    Re: Scly3- aqa - mass media
    (Original post by angel2013)
    does anyone have any good notes on representation of age? our teacher didnt give us much
    Representations of age

    Media representations of different groups of people based on age (i.e. children, adolescents and the elderly), also generalise and categorise people on the basis of stereotypes.

    Childhood

    British children are often depicted in the British media in positive ways. Content analysis of media products suggest that eight stereotypes of children are
    frequently used by the media.

    • As victims of horrendous crimes – some critics of the media have suggested that White children who are victims of crime get more media attention than adults or children from ethnic minority backgrounds.
    • As cute – this is a common stereotype found in television commercials for baby products or toilet rolls.
    • As little devils – another common stereotype especially found in drama and comedy, e.g. Bart Simpson.
    • As brilliant – perhaps as child prodigies or as heroes for saving the life of an adult.
    • As brave little angels – suffering from a long-term terminal disease or disability.
    • As accessories – stories about celebrities such as Madonna, Angelina Jolie or the Beckhams may focus on how their children humanise them.
    • As modern – the media may focus on how children ‘these days’ know so much more ‘at their age’ than previous generations of children.
    • As active consumers – television commercials portray children as having a consumer appetite for toys and games. Some family sociologists note that this has led to the emergence of a new family pressure, ‘pester power’, the power of children to train or manipulate their parents to spend money on consumer goods that will increase the children’s status in the eyes of their peers.



    Youth

    There are generally two very broad ways in which young people have been
    targeted and portrayed by the media in Britain:

    1) Media as socially constructing Youth's lifestyle and identity:
    • There is a whole media industry aimed at socially constructing youth in terms of lifestyle and identity.
    • Magazines are produced specifically for young people.
    • Record companies, Internet music download sites, mobile telephone companies and radio stations all specifically target and attempt to shape the musical tastes of young people.
    • Networking sites on the Internet, such as Facebook, Bebo and MySpace, allow youth to project their identities around the world.


    2) Media representing Youth as a "social problem":

    Youth are often portrayed by news media as a social problem, as immoral or anti-authority and consequently constructed as folk devils as part of a moral panic.

    The majority of moral panics since the 1950s have been manufactured around concerns about young people’s behaviour, such as their membership of specific ‘deviant’ sub-cultures (e.g., teddy boys, hoodies) or because their behaviour (e.g., drug taking or binge drinking) has attracted the disapproval of those in authority.

    Wayne et al. (2008) conducted a content analysis of 2130 news items across all the main television channels during May 2006. They found that:

    • Young people were mainly represented as a violent threat to society.
    • It was very rare for news items to feature a young person’s perspective or opinion.
    • They note that the media only delivers a one-dimensional picture of youth, one that encourages fear and condemnation rather than understanding.



    Moreover, they argue that it distracts from the real problems that young people face in the modern world such as homelessness, not being able to get onto the housing ladder, unemployment or mental health and that these might be caused by society’s, or the government’s, failure to take the problems of youth seriously.

    The elderly

    Research focusing on media representations of the elderly suggests that age is not the only factor that impacts on the way the media portrays people aged 65 and over. Newman (2006) notes that upper class and middle class elderly people are often portrayed in television and film dramas as occupying high-status roles as world leaders, judges, politicians, experts and business executives. Moreover, news programmes seem to work on the assumption that an older male with grey in his hair and lines on his face somehow exudes the necessary authority to impart the news.

    However, female newscasters, such as Anna Ford, have long complained that these older men are often paired with attractive young females, while older women newsreaders are often exiled to radio. Leading female film and television stars are also often relegated to character parts once their looks and bodies are perceived to be on the wane, which seems to be after the age of 40.

    Sociological studies show that when the elderly do appear in the media, they tend to be portrayed in the following one-dimensional ways.

    • As grumpy – conservative, stubborn and resistant to social change.
    • As mentally challenged – suffering from declining mental functions.
    • As dependent – helpless and dependent on other younger members of the family or society.
    • As a burden – as an economic burden on society (in terms of the costs of pensions and health care to the younger generation) and/or as a physical and social burden on younger members of their families (who have to worry about or care for them).
    • As enjoying a second childhood – as reliving their adolescence and engaging in activities that they have always longed to do before they die.



    However, recent research suggests that media producers may be gradually reinventing how they deal with the elderly, especially as they realise that this group may have disposable incomes, i.e. extra money to spend on consumer goods.
  7. angel2013's Avatar
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    Re: Scly3- aqa - mass media
    thank u so much
  8. angel2013's Avatar
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    Re: Scly3- aqa - mass media
    also another question...how much time do we need to approximately spend on each question?
  9. Freyma's Avatar
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    Re: Scly3- aqa - mass media
    Can anyone send me a link to the Jan 2012 Unit 3 Question paper and Mark Scheme please?
  10. B-Man.'s Avatar
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    Re: Scly3- aqa - mass media
    (Original post by walkhms)
    I have notes I'm willing to share and open to others sharing notes =)
    Could you offer some notes on New Media and Globalisation & Popular culture please?
  11. walkhms's Avatar
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    Re: Scly3- aqa - mass media
    (Original post by B-Man.)
    Could you offer some notes on New Media and Globalisation & Popular culture please?
    Oh I have quite a lot of notes for that. I'll message you!
  12. Smarty967's Avatar
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    Re: Scly3- aqa - mass media
    does anyone have essay plans or notes for.... pfft everything haha! just done psychology, literally ruled my life.
  13. Chelsie Teary's Avatar
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    Re: Scly3- aqa - mass media
    Anybody got any predictions of whats going to come up? I think maybe gender representations because thats never been up before and maybe globalisation!
    What do others think?
  14. _iamnickiminaj's Avatar
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    Re: Scly3- aqa - mass media
    I would like some predictions too, i think ownership and control might come up though!

    I found this really good revision resource it was like 26 odd pages long but it was really good, i saved on my memory stick but it was a website too! ahhh!

    if anyone wants the document drop me an inbox, but i'm at work from like 5 and wont be home till about half 9ish
  15. angel2013's Avatar
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    Re: Scly3- aqa - mass media
    (Original post by Chelsie Teary)
    Anybody got any predictions of whats going to come up? I think maybe gender representations because thats never been up before and maybe globalisation!
    What do others think?
    well gender has come up in jan 2012 so i dnt think it will...i would like representations to come up though and maybe ownership and control or selection and presentation of news
  16. _iamnickiminaj's Avatar
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    Re: Scly3- aqa - mass media
    (Original post by angel2013)
    well gender has come up in jan 2012 so i dnt think it will...i would like representations to come up though and maybe ownership and control or selection and presentation of news
    my teacher said representation is really likely to come up as there is nearly always a question on it :}
  17. angel2013's Avatar
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    Re: Scly3- aqa - mass media
    (Original post by _iamnickiminaj)
    my teacher said representation is really likely to come up as there is nearly always a question on it :}
    yh thats wat my teacher said too i hope it does and would like pluralist/Marxist
  18. _iamnickiminaj's Avatar
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    Re: Scly3- aqa - mass media
    (Original post by angel2013)
    yh thats wat my teacher said too i hope it does and would like pluralist/Marxist
    i want new media so bad i really hate pluralists, i only like marxism hahhaa

    definately got no hope! :afraid:
  19. angel2013's Avatar
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    Re: Scly3- aqa - mass media
    (Original post by _iamnickiminaj)
    i want new media so bad i really hate pluralists, i only like marxism hahhaa

    definately got no hope! :afraid:
    nah dnt say that...and pluralists is so easy lol i like it better than marxists :P u will be fine!!
  20. angel2013's Avatar
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    Re: Scly3- aqa - mass media
    does anyone have a good definition of popular culture?
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