what do brands on consumer products mean to you
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what do brands on consumer products mean to youFor example why are some people drawn towards consumer branding on products just because its well know for example nike or addidas why would you or someone be more drawn to this product because it bears the logo of that brand vs buying something which was cheaper but not branded but was essentially the same quality
Im just trying to understand why some people who i know are so brainwashed by branded products or the latest branded nike shirt or trousers etc you know?
i cannot get my head around it
discussLast edited by ednut; 20-06-2012 at 17:02. -
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Re: what do brands on consumer products mean to youits how the society and culture is, which makes people self conscience about their appearance.
personally i dont give a ****
A lot of people don't understand the true criteria of things
Can't just accept the appearance, have to get the true essence -Black StarLast edited by 187; 20-06-2012 at 17:01. -
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Re: what do brands on consumer products mean to youI'll buy some brands simply because I know that the clothing will last for (x) amount of time. I buy River Island jeans for example because one pair has take some serious abuse and is still in good nick. I also know that RI jeans will fit me well.
On footwear, I'll always buy Karrimore boots because of the great build quality. Yeah, there might be cheaper unbranded boots, but I know the quality of Karrimore stuff. -
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Re: what do brands on consumer products mean to youNot really bothered about clothing brands but when it comes to cosmetics and skin care I like to go for the branded stuff because it gives me the feeling that I can trust the product not to destroy my skin. I know there are products out there that won't do harm and aren't branded but I find it risky to trust random things like that.
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Re: what do brands on consumer products mean to youI generally don't care about brands, especially when it comes to clothes. I couldn't bring myself to spend a fortune on a shirt just because it has some (usually dead ugly) logo on it. Only exceptions are Doc Martens and Ray-Ban
With some foods the branded stuff is genuinely better (e.g. I prefer Dr. Oetker pizzas to any other), but this is a minority tbh, usually I don't even taste the difference between the branded stuff and the own-brand equivalents. For things like shampoo and skin products I always buy branded products though.Last edited by ForgettingWhatsername; 20-06-2012 at 17:26. -
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Re: what do brands on consumer products mean to youHigh street brands and labels are rubbish, bought purely for the logo and the air of superiority that comes after spending £60 on a hoody!
I once had two IDENTICAL tshirts, one costing £3 from Primark and the other £26 from Topshop. The Topshop one's sequins wore away after about 4 washes and the fabric became mottled and picky. The Primark one is still fine!
Brands on designer labels are different - the quality difference is phenomenal - a bag or suit or whatever will last you a lifetime! -
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Re: what do brands on consumer products mean to you+1.(Original post by Strawberrycayk)
Not really bothered about clothing brands but when it comes to cosmetics and skin care I like to go for the branded stuff because it gives me the feeling that I can trust the product not to destroy my skin. I know there are products out there that won't do harm and aren't branded but I find it risky to trust random things like that.
My skin was AWFUL and my eyeliner smeared after two hours when I used cheap make up.
As rule of thumb, you get what you pay for with cosmetics. -
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Re: what do brands on consumer products mean to youI'm not attached to clothing brands but food brands.
-Mcvities vs other brand Jaffa Cakes: Mcvities in terms of quality. They never go stale and hard but the other ones do very quickly.
-Dolmio vs Own brand: Sainsburys has puttanesca which IMO is the best pasta sauce ever! Dolmio is alright but I don't think it's really worth it to pay 2 for £3.50 for it. Dolmio only has bolognese sauces so it's pretty limited compared to sainsburys own brand and Lloyd grossman sauces.
Depends on taste, really. We are also attached to brands because of advertising. Even if it's the same stuff, a lot of us buy brands because of that attachment.
Though mostly branded products are different and depends on taste. -
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Re: what do brands on consumer products mean to youAldi sells really good cheap jaffa cakes.(Original post by SecretDuck)
I'm not attached to clothing brands but food brands.
-Mcvities vs other brand Jaffa Cakes: Mcvities in terms of quality. They never go stale and hard but the other ones do very quickly.
-Dolmio vs Own brand: Sainsburys has puttanesca which IMO is the best pasta sauce ever! Dolmio is alright but I don't think it's really worth it to pay 2 for £3.50 for it. Dolmio only has bolognese sauces so it's pretty limited compared to sainsburys own brand and Lloyd grossman sauces.
Depends on taste, really. We are also attached to brands because of advertising. Even if it's the same stuff, a lot of us buy brands because of that attachment.
Though mostly branded products are different and depends on taste.
Also buying Dolmio is just a bit silly, you realise you could make an equally good if not better sauce for considerably less?
I do the same thing with Red Bull though when i could buy supermarket home brand. -
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Re: what do brands on consumer products mean to youMaybe sometimes, (not all the time though), branded products are of a better quality than non-branded ones.
I've noticed this with clothes, foods, shoes.
Also, even my pet cat prefers to eat Iams rather than the ordinary Asda brand of cat food.
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Re: what do brands on consumer products mean to youI buy sainsburys puttanesca for £1.55 or Dolmio for 99p if the 99p stores have them. Mcvities Jaffa cakes (24 pack) is also same price as Aldi in the 99p store. The only brands I buy in sainsburys is Actimel and Bird's Eye.(Original post by Scumbaggio)
Aldi sells really good cheap jaffa cakes.
Also buying Dolmio is just a bit silly, you realise you could make an equally good if not better sauce for considerably less?
I do the same thing with Red Bull though when i could buy supermarket home brand. -
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Re: what do brands on consumer products mean to youIt depends what it is. I'm not bothered about brands for the name but some things I prefer the quality....and the price is often unconnected to that. Most food I buy shop brands but I'll buy particular make up brands because the quality is higher. For example, my Urban Decay eyeshadows are more pigmented, crease less and last longer than the cheaper ones I own such as Natural Collection (essentially a Boots own brand).
With clothes I'm happy to go to Primark or Tesco and get things cheaply. I'll sometimes spend more on something like jeans or shoes to get higher quality materials and have them last longer. But really, I prefer any branded items I own to not be visibly branded. I don't like brands with logos everywhere as I don't think it looks nice and it seems a bit tacky to me. I'd rather have attractive, good quality items with no visible branding. -
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Re: what do brands on consumer products mean to youBrands in general offer a guarantee of consistent quality, and that is in fact the purpose of a brand in the first place. Nowadays with the marketing engine running on full throttle this is not necessarily the case and one could argue that instead of imposing an objective sense of security, corporations simply... brainwash.
If I see many positive reviews on a particular brand then I may be inclined to buy that particular brand, but otherwise advertising techniques have no real effect on me. Of course, one must consider subjective bias.
Case in point: Irn Bru. For some reason or another Scots seem love this drink to death, but to me it's simply a sugary assault on my taste buds. -
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Re: what do brands on consumer products mean to youI'm pretty similar to the other posters on this thread. Generally speaking, I don't care about brands - if I like the look of something and the quality appears to be decent, it's all good.
However, there are some brands I have come to know and trust. I like Lush, for example. I know that their products aren't tested on animals, that the ingredients are not tested on animals, and I know that the quality is good and that my skin reacts well to their products. I also like CAT or Skechers boots, because I enjoy walking and climbing and those boots last and last and last.
