[gwarg]

(Original post by bengalisoldier)
I think Superdry clothes are much better designer then A&F and Holister is and don't forget when you paying for brand you are actually getting good quality that will last longer then high st fashion.

Those brands are high street fashion.

[Tahooper]

It's a shame people don't care about their education as much as they do about what clothing brands other people wear.

[laura130490]

(Original post by Iron Lady)
Chavs aren't necessarily defined by their lack of wealth, as it is an attitude just as much as anything else.

(Original post by yothi5)
I think I can tell a difference between rahs and chavs. Superdry aren't worn by rahs btw. Like someone else said, a chav isn't defined by wealth and what you can afford/can't.

The term is almost exclusively applied to the "lower" and working classes, very rarely is it ever used for someone who is middle or upper class.

Actually it's not an attitude, it's a dress sense. The media hijacked the term and applied to anyone who was young, from a poor background and was involved in antisocial behaviour regardless of what they were wearing. Originally it was used to describe people who liked to wear sports wear, fake burberry and lots of over the top gold (mostly plated) jewellery. Here are some pics of chavs:

http://www.lowestoftonline.com/commu...ch=49817;image
http://www.refreshpr.co.uk/images/chav-30187.jpg
http://cdn.styleforum.net/a/a6/a68990ff_chav.jpg

Both of these people are wearing superdry and neither of them looks like a chav:

http://www4.images.coolspotters.com/...it-gallery.jpg
http://www.superdry.com/blog/us/wp-c...e_superdry.jpg

(Original post by Serentonin)
Rahs do not wear superdry. I live in a very 'rah' city, with a very 'rah' university in it.

Superdry is ridiculously chavvy. And you can tell how cheap it is if you look on the crappy superdry ebay shop.

I live in a town and area full of chavs (the black country), I have never once seen any of them wearing Superdry. I have seen many middle class rahs at my university wearing it though.

(Original post by JongKey)
I see plenty of chavs wearing expensive adidas tracksuits which can end up costing more than superdry clothing

You can get adidas tracksuits from places like soccorsports for not a lot of money, certainly not £85 for just a jacket like people pay for Superdry.

[py0alb]

(Original post by laura130490)
The term is almost exclusively applied to the "lower" and working classes, very rarely is it ever used for someone who is middle or upper class.

Actually it's not an attitude, it's a dress sense. The media hijacked the term and applied to anyone who was young, from a poor background and was involved in antisocial behaviour regardless of what they were wearing. Originally it was used to describe people who liked to wear sports wear, fake burberry and lots of over the top gold (mostly plated) jewellery. Here are some pics of chavs:

http://www.lowestoftonline.com/commu...ch=49817;image
http://www.refreshpr.co.uk/images/chav-30187.jpg
http://cdn.styleforum.net/a/a6/a68990ff_chav.jpg

Both of these people are wearing superdry and neither of them looks like a chav:

http://www4.images.coolspotters.com/...it-gallery.jpg
http://www.superdry.com/blog/us/wp-c...e_superdry.jpg




I live in a town and area full of chavs (the black country), I have never once seen any of them wearing Superdry. I have seen many middle class rahs at my university wearing it though.



You can get adidas tracksuits from places like soccorsports for not a lot of money, certainly not £85 for just a jacket like people pay for Superdry.

All you've done is compare what chavs used to wear in the 90s with what chavs wear nowadays. They used to wear expensive adidas tracksuits, armani t-shirts and burberry caps, now they wear dropcrotch chinos, ralph lauren polos, and superdry jackets.

I don't really care whether you use the word 'chav's or 'rah's or whatever, the point remains the same. If its visibly branded, then you know its being specifically marketed at a certain segment of the population.

[laura130490]

(Original post by py0alb)
All you've done is compare what chavs used to wear in the 90s with what chavs wear nowadays. They used to wear expensive adidas tracksuits, armani t-shirts and burberry caps, now they wear dropcrotch chinos, ralph lauren polos, and superdry jackets.

I don't really care whether you use the word 'chav's or 'rah's or whatever, the point remains the same. If its visibly branded, then you know its being specifically marketed at a certain segment of the population.

Ralph Lauren polos? Come on, we both know full well that Ralph Lauren polo shirts are not worn by chavs. When was the last time you saw someone on Jeremy Kyle (who we can all agree is full of chavs) wearing Ralph Lauren? You're just describing typical clothing worn by young men, chinos, superdry jackets and ralph lauren polos are not chav clothing. Tracksuits, pauls boutqiue and hoodies are chav wear.

Yes it's visibly branded, but I disagree that wearing it makes you look like a chav, since I have never once seen a chav wearing superdry gilet. Next people will be saying Hollister and JW are chav clothes.

[py0alb]

(Original post by laura130490)
Ralph Lauren polos? Come on, we both know full well that Ralph Lauren polo shirts are not worn by chavs. When was the last time you saw someone on Jeremy Kyle (who we can all agree is full of chavs) wearing Ralph Lauren? You're just describing typical clothing worn by young men, chinos, superdry jackets and ralph lauren polos are not chav clothing. Tracksuits, pauls boutqiue and hoodies are chav wear.

Yes it's visibly branded, but I disagree that wearing it makes you look like a chav, since I have never once seen a chav wearing superdry gilet. Next people will be saying Hollister and JW are chav clothes.

The only people I see wearing Ralph Lauren polo shirts are the young men from the traveller camp up the road. They're easily identifiable for that specific reason.

The only people I see wearing superdry are the hordes of chavs wondering the streets looking for a fight on a Saturday night in their fake tan and gold chains.

Hollister and JW are chav brands, because ALL brands are chav brands. Brands are for chavs. Designer Brands are the chav's social status symbol along with rottweilers, big tvs and pimped out crappy cars. People who are not chavs do not feel the need to wear branded clothes. Whereas middle class people spend their money on books and climbing plants, chavs spend their money on superdry jackets.


I really don't know how many different ways I can explain this to you and you still not understand it.

[laura130490]

(Original post by py0alb)
The only people I see wearing Ralph Lauren polo shirts are the young men from the traveller camp up the road. They're easily identifiable for that specific reason.

The only people I see wearing superdry are the hordes of chavs wondering the streets looking for a fight on a Saturday night in their fake tan and gold chains.

Hollister and JW are chav brands, because ALL brands are chav brands. Brands are for chavs. Designer Brands are the chav's social status symbol along with rottweilers, big tvs and pimped out crappy cars. People who are not chavs do not feel the need to wear branded clothes. Whereas middle class people spend their money on books and climbing plants, chavs spend their money on superdry jackets.


I really don't know how many different ways I can explain this to you and you still not understand it.

Every brand is a chav brand? So Chanel who plaster their logo over pretty much all of their products is a chav brand?

I think you need to look up what a chav is, wearing brand named clothing doesn't automatically make you a chav.

[py0alb]

(Original post by laura130490)
Every brand is a chav brand? So Chanel who plaster their logo over pretty much all of their products is a chav brand?

I think you need to look up what a chav is, wearing brand named clothing doesn't automatically make you a chav.

Yes it does. Ostentatious displays of wealth are pretty much the definition of chav culture.

Do chanel do a range of visibly branded clothes? If not, then chavs wouldn't see the point in paying lots of money for something that people can't tell you paid lots of money for so it escapes. This was burberry's mistake: the moment they made their stuff identifiable as having cost a lot of money, it instantly became chavvy.

[laura130490]

(Original post by py0alb)
Yes it does. Ostentatious displays of wealth are pretty much the definition of chav culture.

Do chanel do a range of visibly branded clothes? If not, then chavs wouldn't see the point in paying lots of money for something that people can't tell you paid lots of money for so it escapes. This was burberry's mistake: the moment they made their stuff identifiable as having cost a lot of money, it instantly became chavvy.

I think our definitions of chav are completely different. I don't view everyone who likes to wear clothing that has visible branding on as a chav. Just because someone wears a jacket that has a small superdry logo on it it doesn't mean they want to "display their wealth", they might just genuinely like superdry jackets. My friend owns a Superdry jacket and she is in no way what so ever a chav.

[py0alb]

(Original post by laura130490)
I think our definitions of chav are completely different. I don't view everyone who likes to wear clothing that has visible branding on as a chav. Just because someone wears a jacket that has a small superdry logo on it it doesn't mean they want to "display their wealth", they might just genuinely like superdry jackets. My friend owns a Superdry jacket and she is in no way what so ever a chav.

Perhaps. Its not snobbery, its just that I don't know anyone over the age of 18 who would be seen dead wearing branded clothing. I am aware that there must be people around who do it, just as I am aware that there must be people who watch the x-factor and eat pot noodles. I assume its roughly the same group of people.

[laura130490]

(Original post by py0alb)
Perhaps. Its not snobbery, its just that I don't know anyone over the age of 18 who would be seen dead wearing branded clothing. I am aware that there must be people around who do it, just as I am aware that there must be people who watch the x-factor and eat pot noodles. I assume its roughly the same group of people.

Tbh that sounds very snobby. I don't personally wear branded clothing, but I can see why people do because some of it looks very nice.

[py0alb]

(Original post by laura130490)
Tbh that sounds very snobby. I don't personally wear branded clothing, but I can see why people do because some of it looks very nice.

No it doesn't, it looks awful, like you don't have the confidence to be able to express your own personality so you just plaster yourself in labels instead and hope for the best. There is a direct correlation between possessing a sense of style and wearing a lack of chavvy branded clothing.

Hence the reason brands are at their most popular with 14 year olds - because they have yet to develop their own idea about what looks good and what doesn't but are still desperate to impress their peers. Most people have grown out of branded clothing by the time they get to uni, but there are still some sad ****s wearing Jack Wills when they graduate. Its the clothing equivalent of still having an Arsenal FC bedspread.

[laura130490]

(Original post by py0alb)
No it doesn't, it looks awful, like you don't have the confidence to be able to express your own personality so you just plaster yourself in labels instead and hope for the best. There is a direct correlation between possessing a sense of style and wearing a lack of chavvy branded clothing.

Hence the reason brands are at their most popular with 14 year olds - because they have yet to develop their own idea about what looks good and what doesn't but are still desperate to impress their peers. Most people have grown out of branded clothing by the time they get to uni, but there are still some sad ****s wearing Jack Wills when they graduate. Its the clothing equivalent of still having an Arsenal FC bedspread.

You're reading way too much into this. I can see your point if people constantly wear things covered in brand names, but it's not applicable to someone who just wants a nice jacket or gilet and picks a superdry one with a small label on that most people wouldn't even notice.

[py0alb]

(Original post by laura130490)
someone who just wants a nice jacket or gilet and picks a superdry one .

My god, they must be so disappointed!

You could get a more stylish, higher quality piece of clothing for £20 from the market. Superdry is a marketing phenomenon. Take a load of bog standard clothes, pretend they're from Japan, price them at 30 times what they're worth, and watch the mugs roll in.

[laura130490]

(Original post by py0alb)
My god, they must be so disappointed!

You could get a more stylish, higher quality piece of clothing for £20 from the market. Superdry is a marketing phenomenon. Take a load of bog standard clothes, pretend they're from Japan, price them at 30 times what they're worth, and watch the mugs roll in.

I disagree, they're good quality. Yes they're overpriced, but they are good quality and imo look quite nice.

We're just going round in circles here. I think it's best to just agree to disagree.