(Original post by Dinnes)
Yeah I think you'd be best going for a slightly artsy/healthy/green styling on the restaurant, cause if you're going for a pancake it'd be more of a social thing rather than a huge meal; like a starbucks compared to a pizza express.
So you'd need light wall colours, loads of natural light, blackboard menus?
Also you could have a section for pancakes from different countries - think about the america/british differences, and if you go on wikipedia there are others - http://en.wikipedia.org/wiki/Pancake
- you could really monopolise on it by telling customers about pancakes, history, influences, etc.etc. stuff like Scandinavian pancakes sound really interesting and I'd definitely pay for one.
Perhaps even offer out leaflets with recipes on them - people will probably not actually use them but it creates a great 'customer experience', and as Dan Ariely wrote about in Predictably Irrational
people love free stuff, even if it isn't that useful. If you can get customers to have a positive association with a chain then they'll keep coming back.
Of course I'm no expert, but hopefully this helped :P