American milkshake style parlour - focus group

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  1. elliotelliotelliot's Avatar
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    American milkshake style parlour - focus group
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    Hi guys, I have recently had an idea to open an American style diner in my home town of Manchester, similar to the one shown in the cult film 'Pulp Fiction'.

    If i were to open a diner in this style, is there anything you would like to see? What interior design would appeal to you? Any comments, questions, or personal experiences of diner's of this nature would be much appreicated.
    Last edited by elliotelliotelliot; 06-07-2012 at 09:40.
  2. JLXP's Avatar
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    Re: American milkshake style parlour - focus group
    (Original post by elliotelliotelliot)
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ID:	161691

    Hi guys, I have recently had an idea to open an American style diner in my home town of Manchester, similar to the one shown in the cult film 'Pulp Fiction'.

    If i were to open a diner in this style, is there anything you would like to see? What interior design would appeal to you? Any comments, questions, or personal experiences of diner's of this nature would be much appreicated.
    Play loads of 50's and 60's music, and have your waitresses on Rollerblades!
  3. elliotelliotelliot's Avatar
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    Re: American milkshake style parlour - focus group
    (Original post by JLXP)
    Play loads of 50's and 60's music, and have your waitresses on Rollerblades!
    many thanks for your response, what promotional offers would appeal to you, if any?
  4. Em_Huong's Avatar
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    • Location: London
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    Re: American milkshake style parlour - focus group
    (Original post by elliotelliotelliot)
    many thanks for your response, what promotional offers would appeal to you, if any?
    How about a free milkshake/other drink if you buy any main dish for a limited time?
  5. Herr's Avatar
    • Overlord in Training
    • Location: Zürich
    Re: American milkshake style parlour - focus group
    (Original post by elliotelliotelliot)
    Click image for larger version. 

Name:	cabots_interior01small.jpg 
Views:	105 
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ID:	161691

    Hi guys, I have recently had an idea to open an American style diner in my home town of Manchester, similar to the one shown in the cult film 'Pulp Fiction'.

    If i were to open a diner in this style, is there anything you would like to see? What interior design would appeal to you? Any comments, questions, or personal experiences of diner's of this nature would be much appreicated.
    I'd like to see :-

    Ample parking.

    Some nice and exciting period decoration though not necessarily American.

    A good selection of burgers including a few big sized ones for novelty reasons.

    Some excellent pies for desert

    Excellent service levels, something that is very usual in an American diner.
  6. amison's Avatar
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    Re: American milkshake style parlour - focus group
    It's a very good idea, but seems very similar to Tinseltown who are apparently looking to expand further north. The only real way you could stand out from them is by having much better priced products, as they are pretty well known for being slightly pricey.
  7. dani_1991's Avatar
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    Re: American milkshake style parlour - focus group
    You gotta have apple pie on offer, proper burgers, chips in a basket with paper, red and white straws, a jukebox maybe?, strawberry milkshakes, and club sandwiches. All scream American diner to me. And sundaes, brownies with ice cream, and syrup on stuff
  8. elliotelliotelliot's Avatar
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    Re: American milkshake style parlour - focus group
    amazing reponses guys, much appreciated. I guess i need to find me own niche in the market and find something different to your stereotypical american diner.

    What kind of milkshakes would appeal to you guys? How about a 'create-your-own-shake' service - where you choice your filling/topping to accompany your meal?
  9. IcedTea&PotNoodle's Avatar
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    Re: American milkshake style parlour - focus group
    (Original post by elliotelliotelliot)
    amazing reponses guys, much appreciated. I guess i need to find me own niche in the market and find something different to your stereotypical american diner.

    What kind of milkshakes would appeal to you guys? How about a 'create-your-own-shake' service - where you choice your filling/topping to accompany your meal?
    You could try something similar to shaketastics menu. Redirect here http://www.shaketasticbars.com/menu/index.html . Tinselton have limited types of milkshakes you can have where as with a menu like this you can have pretty much whatever you want. It works well in my area. They are very overpriced though.
  10. James A's Avatar
    • You guessed it, I'm a big F1 fan :yep:
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    Re: American milkshake style parlour - focus group
    Seeing as it is a milkshake bar, as shown in the picture, give it a proper 'bar' look where the seats are located (hence being able to see the workers blend up the smoothies and milkshakes lol).

    It's worth pointing out that this business will be alot stronger in the summer and spring period as opposed to winter.....

    Also, run a membership for your bar where members get a 20% discount or something. a 20% discount should suffice.

    I've subscribed to this thread, just thought it would be interesting to see how this project of yours progresses.
  11. JLXP's Avatar
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    Re: American milkshake style parlour - focus group
    Sounds good!
  12. elliotelliotelliot's Avatar
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    Re: American milkshake style parlour - focus group
    I think a bar/retro/traditional style theme would really add to the atmosphere of the place and help to retain customers.

    Milkshakes and sundaes would be my main focus point, with aims to expand to classic american tastes such as cheeseburgers, steaks, club sandwiches and ribs.

    I really do believe there is a niche for this kind of market, not only in the north-west but all over the country.
  13. SillyEddy's Avatar
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    Re: American milkshake style parlour - focus group
    Milkshakes are good... Malts are better!

    Have a look at "Ruby's Diner" for some inspiration. They're largely California based, but their food and drinks were really nice. Hell, all of the malts I had in California were awesome!
  14. Em_Huong's Avatar
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    • Location: London
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    Re: American milkshake style parlour - focus group
    I looove malt shakes, there's a place in London called Big Moe's that does really yummy malts as well as 'chocolate bar' milkshakes like Tinseltown, their food is not all that though sadly.
  15. M4LLY's Avatar
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    Re: American milkshake style parlour - focus group
    Get a jukebox with a lot of 50's and 60's music
  16. Profesh's Avatar
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    Re: American milkshake style parlour - focus group
    (Original post by elliotelliotelliot;3845830 2)
    Click image for larger version. 

Name:	cabots_interior01small.jpg 
Views:	105 
Size:	155.3 KB 
ID:	161691

    Hi guys, I have recently had an idea to open an American style diner in my home town of Manchester, similar to the one shown in the cult film 'Pulp Fiction'.
    Proposed décor:











    Jukebox suggestions:

  17. Sabertooth's Avatar
    • TSR Legend
    • Location: United States.
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    Re: American milkshake style parlour - focus group
    Banana-peanut butter shakes!!!

    I reckon; big burgers, fries cooked in beef fat, ribs in BBQ sauce, rotisserie chicken, buffalo wings with different levels of hot, waitresses in cute short dresses Something that would be amazing would be free refills on soda.
  18. kka25's Avatar
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    Re: American milkshake style parlour - focus group
    Fries! Large portion please!

    OMG, this thread is making me hungry
  19. Bill_Gates's Avatar
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    Re: American milkshake style parlour - focus group
    Diner = home cooked hearty food with great service at a good price .
  20. insignificant's Avatar
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    Re: American milkshake style parlour - focus group
    A place like this recently opened up near me. Have a look at these criticisms as its very easy to come across as a cheap knock off not very well done diner, it needs a lot of attention to every detail, but if you think you can pull it off then I applaud you as this country needs good places to eat which their aren't anymore.
    http://www.thefoodplace.co.uk/restau...s-leeds-23784/
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