[Concrete_Angel]

I need to select a competitor to compare against for JD Wetherspoons Plc for an assignment...who do I pick? And is there any article showing this so I can use it for referencing?

explain yourself negger! googling "weatherspoon's competitors" brings up **** all...I could obviously look up cheap pub chains but I wanted objective opinions on how important the that is, and whether they attract a large old population...

[ProStacker]

Have you even put 'wetherspoons competitors' into Google and looked at any of the results?

[Juno]

Look at the area where that Wetherspoons is. Find somewhere with the same ideas - Wetherspoons tends to be cheap and aimed at younger people, so you wouldn't pick a really exppensive posh restaurant as a competitor. It's not something you want to find in an article and have a reference for, because the question is designed to test how you think.

[Moosferatu]

Harvester?

[Sazzle4]

Yates? Try googling it, as someone suggested, but you can have a good guess by thinking about what Wetherspoons is (a chain pub with competitive prices rather than high end products) and thinking about which other chains are similar.

[Concrete_Angel]

(Original post by Juno)
Look at the area where that Wetherspoons is. Find somewhere with the same ideas - Wetherspoons tends to be cheap and aimed at younger people, so you wouldn't pick a really exppensive posh restaurant as a competitor. It's not something you want to find in an article and have a reference for, because the question is designed to test how you think.

This is exactly why I created this thread. I can google it all I like and form my own opinion...that would completely rule out any objectivity though. Wouldn't it be aimed more at retired/old people since it plays no music?

Good point about the price - so any suggestions on a cheap pub chain?

[Concrete_Angel]

(Original post by ProStacker)
Have you even put 'wetherspoons competitors' into Google and looked at any of the results?

I've searched that before and all I got were articles about how it is doing/unrelated things...its seriously much quicker to ask drinkers about a cheap pub chain than going through those I need opinions on what defines a company as Wetherspoon's competitors. This way it stays objective.

[rmhumphries]

Scream pubs are a good rival to weatherspoons, appeal to students, have fairly cheap food/drink and so on.

[Concrete_Angel]

(Original post by rmhumphries)
Scream pubs are a good rival to weatherspoons, appeal to students, have fairly cheap food/drink and so on.

Sounds good. I would be mentioning Wetherspoons is a good, cheap place for students in the company background. Would it be a good idea to mention that it may tend to attract "the local criminal fraternity, winos and benefit cheats" ? (thats what I read on a forum, I would rephrase it)

[Zuzuzu]

Yates

[rmhumphries]

(Original post by Concrete_Angel)
Sounds good. I would be mentioning Wetherspoons is a good, cheap place for students in the company background. Would it be a good idea to mention that it may tend to attract "the local criminal fraternity, winos and benefit cheats" ? (thats what I read on a forum, I would rephrase it)

I don't know, in my own opinion then you generally get 'a good lot' in most spoons, pubs are too expensive for benefit cheats and so on. I would say you are better of comparing the student market, and the weatherspoons draw various other brands as suggested in the thread. Also, note the mix of spoons and Lloyds to draw in different people.

[Mockery]

Third vote for Yates, despite finding it not really comparable to good old Wethers

[Concrete_Angel]

(Original post by rmhumphries)
I don't know, in my own opinion then you generally get 'a good lot' in most spoons, pubs are too expensive for benefit cheats and so on. I would say you are better of comparing the student market, and the weatherspoons draw various other brands as suggested in the thread. Also, note the mix of spoons and Lloyds to draw in different people.

Great, thats some useful stuff So should I say its main market is young people with lower budgets...and then mention that it also attracts a fair amount of old people? what crowd does lloyds attract?

[Concrete_Angel]

So is it just lower prices that make a pub chain a competitor of Wethers? Are the market share or other pubs that are popular with young people (through some other factor such as quality/variety of food n drinks) not important?

[ProStacker]

Why not give us the full title and email of your college / school? We could then just write the essay ourselves, submit it and get our own grades for it.

[Concrete_Angel]

(Original post by ProStacker)
Why not give us the full title and email of your college / school? We could then just write the essay ourselves, submit it and get our own grades for it.

It seems you havent read what I said earlier. Pointless arguing with fools.

[Welsh_insomniac]

(Original post by Concrete_Angel)
So is it just lower prices that make a pub chain a competitor of Wethers? Are the market share or other pubs that are popular with young people (through some other factor such as quality/variety of food n drinks) not important?

Remember that there are also a lot of indirect competitors of Wetherspoons, such as places which do cheap food or coffee/breakfast... like fast food restaurants and cafe's. Wetherspoons isn't all just about alcoholic drinks, remember, so at different times in the day they will have different businesses they are competing against for revenue.

[Concrete_Angel]

(Original post by Welsh_insomniac)
Remember that there are also a lot of indirect competitors of Wetherspoons, such as places which do cheap food or coffee/breakfast... like fast food restaurants and cafe's. Wetherspoons isn't all just about alcoholic drinks, remember, so at different times in the day they will have different businesses they are competing against for revenue.

Fair enough, I'm aware of those. In this case, I'm only supposed to consider the competitors of their main business though...which is a pub chain. I was wondering if low prices are really the most important factor it competes on? Or should overall market share be considered as well?

[ProStacker]

What about geographical competitors?

By the way - you'd get subjective answers on here - objective would be highly unlikely. Lack of evidence or metrics you see.

Have you been in a Wetherspoons? Why not visit your nearest ones and then visit the pubs closest to them - are they competing for the same customer or offering something different?

[rmhumphries]

(Original post by Concrete_Angel)
Great, thats some useful stuff So should I say its main market is young people with lower budgets...and then mention that it also attracts a fair amount of old people? what crowd does lloyds attract?

Yeah, that makes sense. Lloyds are generally noisy, more 'bar-type' places, which play music in the evening and so on.