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AO1 mark allocations

I do worse on AO1 than AO2 for some strange reason, so, I'm trying to pad the AO1 out a bit. For example, instead of just mentionning in passing the stages of modelling in the Social Learning Theory, if I said about 4 stages of modelling: attention, retention, reproduction and motivation, and explained every stage, would this get 4 marks? One for each? Or just one mark for the concept of modelling, however detailed? :confused:

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