Media Studies certainly isn't soft or worthless. It's a lot more deep rooted in psychology sociology and economics that most people like to think. I don't even study it but have done a few Media modules and work for a film production company. It goes beyond simple semiotic theory and marketing, but explores social discourse, the nature of ideas and trends in human history. Media is such a broad term but if you paid attention in film studies rather than just wacxing lyrical over your favourite tv show ever you'd realise it demands a certain level of analytical thinking and greater consciousness of everything around you. Alot of the other students do just coast through these modules though. You can't say that television, film, radio, advertising, news, magazines, social media etc aren't a huge part of people's daily lives, incredibly influential and lucrative.
Though if you're just saying that more specific/specialized degrees in areas of media or apprenticeships would be more useful then I get that.
Personally I think it's totally idiocy getting EVERYONE to go tmdownt the degree path. We need apprenticeships, we need people with practical skills and know how to operate in the workplace not just the classroom or exam hall... Or how to regurgitate facts. What's wrong with people undertaking manual labour? Instead of outsourcing everything to China, we need to start manufacturing things again. It's not just for those who aren't 'academically minded' either. Some people like to work with their hands.
I had job offers before I went to uni because of my work experience/unpaid internships which got me good references and contacts, my personal statement, portfolio and general attitude of putting myself out there. I know that as soon as I'm done with my ****ing degree I'm going straight back to working freelance, or with the companies that already have the door open for me because of persistently trying to show them what I can do or clients- not running around saying 'I have a degree, have faith in me and offer 50k job straight out of uni plz!'