This is a really interesting thread idea IMO!!
In reference to the chat re strategic applications I think that does play a role but may not necessarily be the most important factor.
You can apply strategically in terms of things other than academics (such as applying for experience heavy courses etc.)
Using me as an example - I'm going to graduate with a 2i and got a mixture of As and A*s throughout school (with one B at A level) so I guess I'm just normal for gem - by no means academically fantastic but I fulfill all the academic criteria for everywhere except Birmingham. My UKCAT was 780 average with band 1 which seems to be average for all those getting offers also.
I do think the fact that my current uni is in the top 5 of the UK might have made a difference but I wouldn't really know
I would say the major thing that sets me apart would be my experience and by extension my personal statement. I have been doing volunteer work and/or medical/care work experience since I was about 16/17 and I genuinely loved almost all of it which I believe came across in my personal statement and more importantly, interview. I think people underestimate the value of a good personal statement and either rush them or don't take the time to get relevant experience / extra-curricular activities to end up with a good one.
I'm currently sitting on 4 interviews and 2 offers (not heard back from the other two yet / yet to interview) - each experience had been very different; for example, at imperial and Southampton, I am pretty sure it was my personal statement that got me the interview because that was the focus of my questioning (offer at imperial, yet to hear from SOTON). At KCL, the interviewers haven't read your PS but the majority of the questions were extensions on it (I got an offer there also).
Anyway, this is just me and I have no idea really what makes a university chose one person over the other!
Good luck to those still waiting to hear / planning on applying!
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