Hey guys,
This is my first post here, but I'll give it a shot!
At our school we have submitted our EE proposals and I have chosen B&M as the subject area. I'm considering Marketing as my topic (more specifically something relating to competitive analysis). I want to write the EE on the video game industry (EA, to be more precise). Now the question that I proposed was: "What competitive advantages have led to EA becoming the largest videogame company in the world?" In hindsight, it is way too broad (TOK moment, haha).
Could you suggest any changes for how to make it more "analytical" and not "descriptive", which is what was my B&M teacher's main concern.
Thanks in advance!