Dissertation, thought and opinions wanted

Hi everyone.
I'm currently writing my dissertation and I just wanted to come here to gauge some thoughts and feelings about my topic.

So... Fashion brands are increasingly beginning to use various digital and social technologies in their stores; from the social media mirrors in Westfield River Island to the more common ordering points and ipads. The question is do you feel its right for brands to be merging their online and offline practices in this way or should they be kept separate? Have you ever used any of these devices? what was your experience of them?

Thanks