Hi guys,
Not a frequent poster on here but thought that it would be the best place for this, odd question though it may be.
Basically doing a marketing assignment on a sportswear brand - we've chosen Regatta - and as part of the assignment, breaking into new markets, we've chosen to break into the eco-clothing market. All simple stuff and good and well.
Problem being that the whole idea was based around hemp products - and I'm finding it damn impossible, probably due to US laws, to obtain any stats on industrial hemp and/or the hemp market(s) globally and its prices etc.
Does this market even exist? Is this not a viable business manoeuvre whatsoever? And if it is, what other fabrics are on par with hemp AND can be branded as eco-friendly and organic?
All help would be greatly appreciated! (Coming from somebody who hasn't 'studied' textiles since Year 9 at Comp haha.)
Sam