Looking back on it now (I still have it on my PC), I think my personal statement was top notch. The academic side was pretty convoluted and I'm struggling to say what I want to, but there's still enough enthusiasm to come across well. Then, after that, I start to shine, applying sociology interests and the like to life. I had been involved in a few things that made it look more impressive than it was though: a massive fundraising push to fund a trip to Slovakia to help in an orphanage and being a helper on a pilgrimage to Lourdes as well as other things like an OU course. I got my personality across in it well, too, I think.
The PS is important but I think people but too much emphasis on how well written it is. Much more important IMO is whatever the ingredients are, and not the way they're cooked. My teachers told me to cut some stuff out so I could use more words to better describe other things I'd done; I wouldn't do that now, I'd put in as much as I could without it being clumsy.
I mean, I got an ABB offer for Law (I know no one else who got this) and I'm nothing special; my GCSEs were way below most people in Durham's standards and my AS levels (5 As) were hardly exceptional among however many applicants.
I honestly believe it was my PS what won it.