You only get 10 free hours of flying included in the course - the rest is theory. I can only speculate as it was my insurance choice and I am doing Aeronautical Engineering instead...
Honestly, getting into commercial flying is extremely difficult, whilst the course will help you - it means nothing unless you've got the extra cash to subside the rest of those lessons. And for a PPL, you're going to need a very minimum of 45 hours flying.
Without all the ground school tests and the medical exam from the CAA which costs £340 something, the course only really helps you if you have money to get the rest of those hours.
As for ATC or ground handling, I cannot speak really. But piloting is so competitive now that you need top grades, a hell of a lot of money unless you're extremely lucky to get a scholarship or support to get to a commercial license grade, which if i recall correctly, you need approximately 200 flying hours to attain....
When I was doing my PPL, at the VERY minimum of 45 hours (but this only happens if you're exceptionally good, or you fly like twice a week - most people pass in about 60 or 75) you're looking at around £6000+
For commercial, I think its 200 hours, so you're looking at about £30k.
Personally, I'd say try getting a scholarship for it!