Millions of women have complained they are stuck in a rut because their lives are too ordinary, new research claimed yesterday.
Six in ten disenchanted women in Britain say a lack of money, boredom with the same routine and appearance and a general humdrum has made their lives deathly dull. Of the 4,000 women polled, 28 per cent said they felt more 'ordinary' than they did five years ago.
The report reveals how a 'malaise' is affecting the way women look, feel and style themselves and their surroundings. The unsatisfied lot blamed a limited social life and lack of adventure in style and the bedroom as the key reasons for their malaise.
A lack of confidence which makes women feel insecure about how witty or clever they feel was also blamed.
To make it worse, four in ten women are dreading a winter of discontent as they say the cold season is when they feel most average. A quarter of women admit that feeling generic affects their confidence and holds them back in life and work.
One in five fret that their dress sense is slipping and fear they are starting to look like their mothers.
The general malaise is also infecting women's wardrobes with black being the most common colour in half of women's wardrobes.
Those polled also admit to a pedestrian uniform of jeans and a t-shirt (37 per cent) or an unflattering ensemble of jogging bottoms and a cardigan (35 per cent), with only one in ten women regularly wearing something bright and bold.
Behavioural expert Judi James said: 'The research shows how easy it is for us to fall into an ordinary trap. Worrying about jobs and finances makes us want to take fewer risks which in turn can make us feel more ordinary and have an affect on our happiness, confidence and self-esteem.
'Making small but regular changes like breaking bland habits, consciously adjusting body language to be more upbeat, and using mood-enhancing colours in both dress and decor can be an easy and instant way to reboot positivity and happiness levels.'
The report, entitled Very Ordinary Britain, quizzed women aged 18 to 65 on how happy they were with different aspects of their life.
A lack of time, energy and a fear of speaking up and rocking the boat means that one woman in three is sticking with the status quo.
A fifth said they were bored of their sex life, while 48 per cent said they would be happier with life if they had more decent clothes to wear. Most claim they are happy in their current relationships - but one in ten felt like they could do with ditching their current partner and having a change.
More than half said they would feel better if they treated themselves to a whole new wardrobe or a make-over.
Nearly all admit that adding colour to their appearance makes them feel happier and more attractive to the opposite sex. A third (32 per cent) think wearing colours has helped them in job interviews, and a fifth (21 per cent) think it makes them work harder.
For two fifths of women, wearing the colour red is the biggest counter to feeling extraordinary.
A disenchanted four in ten said they would do things differently if they had their life again and a quarter said they would be happier if they were more spontaneous - with half wishing they could book the next flight at an airport.
Gareth Jones, retail director of very.co.uk, said: "We understand it is easy to slip into routines of ordinary dressing and in turn this can make females, in particular, feel quite uninspired.'
Source: http://www.dailymail.co.uk/news/article-1328816/Millions-British-women-bored-lives-endless-housework-money-dull-sex-life.html