Adjustment: Head vs Heart

I've been in this position and I know how agonising it can be.
I took a lot into account, however I wish I didn't let other people influence me so much - especially my mum. Be sure that this decision is yours. Prioritize what is most important to you (e.g. the financial aspects, the surrounding area, how the atmosphere at the university feels) and then go through your list and see how each compare. At the time I was deciding I was forced to seriously consider the financial aspect as my mum is a single parent and wouldn't be able to help support me so she pushed for me to look at the cost, when the course of the other university really suited me and made me more excited than the other (they spent a full topic studying my favourite novel Frankenstein and looking at modern interpretations and the second year was an independent study where I spoke to one student at length about their focus on Tolkien). If it's an option, definitely go and look at the uni in person as there's things that just don't translate on paper such as the atmosphere and how well you can see yourself getting along with other students and your potential tutors.
Overall I went with the more practical option only to discover after applying for a vital scholarship that they changed how it was assessed (no longer means tested but rather on how many people in your area go onto higher education) so I was no longer eligible...I don't hate my decision, both were good places and unfortunately the situation just changed and there's other benefits to the uni I chose.
Definitely look at the long term too, see what placements they offer and what links to companies they have - be proactive and email department heads to ask questions (something I was discouraged from by other students by saying I would come off negatively only later to be told by a teacher that unis tend to like people who are engaged and proactive about their educations).
Overall, if you like both places for different reasons and you can see yourself at both universities I don't think there'll necessarily be a 'bad choice', but I wish you luck and hope you're happy with whatever happens.

I also agree with trying to see the uni as soon as you can. I've had to make a similar choice, and I ended up picking the prestige of going to a higher ranked uni over doing the better course and regretted it and then left after a year. So make sure that you are as happy as possible with the course and the place itself, both are, in my opinion, just as important as each other. I am now at Keele uni and I'm so much happier here, if you do have any questions about the uni feel free to ask me and I'll try and help

Thank you, I'm hoping to go to Keele now - if my firm rejects me or I'll take a gap year and re-apply.
One thing that put me off with Keele is that it's in the middle of no-where (which is like I am now), does it bother you that there isn't a major city or town close by? :-)