Have none of you learned yet? You're all doing PRECISELY what he wants you to do. He's got the entire western world talking about him.
Embarrass him? If the entire western media can't embarrass him enough to stop him saying what many perceive to be outrageous comments, do you really think you and 0.1% of the population of the UK can?
Each and every time someone reacts, they play into his argument - there's too much political correctness in society. Every time he comes back from making yet another statement, he's bigger than ever before and the entire Democratic and Republican field is talking about 'what Donald said.'
The man is a genius.