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Where do they get our details for the referundum

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    We keep getting stuff through the post for everyone in the house for the referundum on a daily basis. We received nothing for the previous elections. Where are they getting all our info from as each one is personalized?

    The electoral roll is probably the main culprit. In General elections mailing tends to be more targeted, resources concentrated as first past the post values a vote in a marginal as being worth more than elsewhere, the referendum is different, each vote is as valuable so more (but not exclusively) blanket mailshots.

    There will be targeting but probably not as much. I would target both younger voters and older voters, the older ones will likely turn out, so their votes are important, the young may not so if I can get them onboard.....

    I am not expecting a high turnout maybe 60% at best, so key is get the vote out.

    Typically parties only do targeted mailings in target seats where things are close-run. But yes, political parties (and referendum campaigns) get extra access to the electoral register for campaigning purposes.
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