I have always found the intersection of business and politics fascinating and an area of this is business interests conflicting with government policy, many companies have public relations people with political scientists covering 'public / government affairs' dealing with government policy etc, particularly oil and gas like BP, Shell and big pharma like GlaxoSmithKline..
So imagine a network of business, the media and politics, and putting politics to one side there is 'integrated marketing communications' encompassing: marketing, advertising and public relations. There is the PR agency, the in-house communications team and the media.
Spin doctors are known to work in government and get out there and talk to those who need to be talked to in certain situations i.e. crisis and networking.
But there can be a 'corporate spin doctor', that is possible is it not?
I have a degree in business and thinking of pursuing a masters in public relations.
Kind of rambling a bit here but interested to if you get what I mean.
Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy
A Quiet Word: Lobbying, Crony Capitalism and Broken Politics in Britain
Lobbying: the Art of Political Persuasion
Corporate spin doctor? Lobbyist / Public Relations..
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