Sociometry is a quantitative method of analysis developed by Moreno that measures social relationships amongst a group.
- The foundations of this concept are based on ‘peer rating’ as members are asked privately to rate other members in regards to their attributes and characteristics.
- The questions asked are in relation to an individual’s behaviour with another individual such as preference of work mates and deciding on a team leader.
Sociometry can be visualised in the form of a sociogram. A sociogram is a depiction of the preferences and choices of the group. It can be drawn in a tabular form but a diagrammatical version can be used to show group structure and identify individuals who are the most liked and the most detested in an easy to understand format.
This is beneficial as it simplifies the drawing of complex relationships. However the downside would be the fact that it is very time consuming and difficult to collate the data and produce a visual depiction. In addition to this sociograms can be drawn in various methods which also mean they can be interpreted in many different ways as well.
Reference used: Mullins, L. (2007). Management and organisational behaviour. Harlow, England: Prentice Hall/Financial Times.
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Sociometry (Human behaviour) by Moreno
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