Huge chance of failing. For one it's very hard to get financial backing from anyone. I'm not sure of the failure rate of hotels, but for restaurants about 60-70% fail.
If you're looking at a small hotel (ie 25 bedrooms or less) consider the following:
Type of hotel
who will be your guests. Will you target a specific market such as families, business people or holidaymakers, or will you aim to attract a broad cross-section of guest
where will the hotel be located. If you are aiming for the tourist market you will need to be in an area such as the seaside, a well known beauty spot or other tourist attraction. If business people are targetted you will need to be close to major business centres, preferably on a main road, near a main line station and so on. Perhaps you plan to open up near a regional airport to cater for holidaymakers flying in and out.
what will be the typical length of stay - for example, business people and travellers generally stay overnight while holidaymakers are looking for weekend breaks or a longer holiday
how big will the hotel be. This will affect your costs, your pricing policy, the facilities you will be able to offer guests, the number of staff you will need, whether you will provide staff accommodation and what regulations you will have to comply with
Which services will you offer
will you apply for a licence to sell alcohol and operate a bar
will you offer restaurant meals and, if so, will you do the catering yourself or
will you need to employ a chef
will you open your restaurant and bar to non-residents
what will you provide in your bedrooms, for example, TV, tea and coffee making facilities, toiletries, hairdryers, mini-bars, trouser presses and bathrobes
how many bedrooms will have ensuite bathroom facilities. Bear in mind that if you want to achieve even a One Star rating under the VisitBritain scheme, your hotel will have to have ensuite or private facilities in at least 75% of the rooms and for Two Stars and above all rooms have to have ensuite or private facilities
what facilities will you offer, such as a TV lounge, sports room, fitness room and so on
will you aim to gain a star rating
will you have a function or conference room
will demand be roughly the same all year round or will you be busiest in, for example, the summertime. Will you have bookings all week or will you need to attract a different type of guest at weekends
how will you monitor wastage, theft and other stock losses - these can be a real problem in the hotel trade
Pricing policy
what will be your pricing policy - for example are you aiming at the budget end of the market or at a less price sensitive clientele
will you price by the room or per person
will your overnight prices include breakfast
will you offer weekend, short break or weekly packages. If you are located near an airport, might you offer a 'park and fly' package
will you charge more at some times of the year than at others
will you charge less for children
how often will you review your prices
will you offer discounts and special offers
For a small hotel, I had a friend buy one (14 bedrooms) for £750,000 and they turned over about £60,000 a year profit. They're selling up as they don't feel it's worth it. They work about 70 hours a week each to keep costs down. Where are you going to get the capital from to buy a hotel? With no experience you'll be lucky to find a bank that will touch you.