[Tufts]

OGC unveils new logo to red faces


The logo, as it was meant to be seen, rather than at a 90 degree angle


The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.

Instead, it has generated howls of mirth and what is likely to be a barrage of teasing emails from mandarins in other departments.

According to insiders, the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds.

Staff have apparently now stripped their office of souvenirs bearing the logo, which could appear on eBay within days.

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”

It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.

Logo rotated


The OGC was created in the early days of the Blair Government when the premier brought in Peter Gershon from GEC Marconi to improve spending efficiency.

His Gershon Report recommended the creation of the OGC and he became its chief executive for its first four years.

OGC now has a staff of 564 with a head office in Norwich and other branches in London, Leeds and Edinburgh. Brand expert Michael Hamilton said while the logo’s double-entendre was probably not deliberate, it could prove an added bonus for OGC.

“They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.”

Source.

[Overground]

Is it a fella with an erection, or a fella with his middle finger up? Or am I just emphasising the subjective joy of interpreting this piece?

[Tufts]

Originally Posted by Overground

Is it a fella with an erection, or a fella with his middle finger up? Or am I just emphasising the subjective joy of interpreting this piece?

What a bunch of ******s

Damn, can't swear.

Masterbation.

[Jerry Meandering]

The obvious comments on the design itself to one side.......

£14,000 to "design" that? No wonder McBroon needs to keep hiking taxes with government wasting money like that. I wonder what exactly the OGC does anyway. No doubt another quango of hangers on and refugees from the real world on six figure salaries sitting around picking their noses.

[ShinyApple]

That's brilliant! What a surprise that £14,000 was spent to find out that OGC is hilarious.

Originally Posted by Jerry Meandering

The obvious comments on the design itself to one side.......

£14,000 to "design" that? No wonder McBroon needs to keep hiking taxes with government wasting money like that. I wonder what exactly the OGC does anyway. No doubt another quango of hangers on and refugees from the real world on six figure salaries sitting around picking their noses.

What a load of moaning bullcrap. Do you use that sort of language whenever something goes wrong? I bet you're a republican.

[geetar]

£14,000...

[Number6]

Haha I saw this on HIGNFY last night. Brilliant metaphor for the government

[Tufts]

Originally Posted by geetar

£14,000...

Yes a 'snip' at 14K! That's actually quite reasonable, considering it took nearly a year and £300K - 400K for Lisa Simpson giving a blowjob.... sorry the 2012 London olympics symbol

[AnythingButChardonnay]

Well the government have to look after their own. You know, giving jobs to people to work in these governmental departments and giving more jobs rebranding them every so often.

Bunch of ******s.

[inksplodge]

Why the hell are they spending that much on logos if they're not even GOOD?

[MarcD]

Originally Posted by Tufts

Yes a 'snip' at 14K! That's actually quite reasonable, considering it took nearly a year and £300K - 400K for Lisa Simpson giving a blowjob.... sorry the 2012 London olympics symbol

Thats unbelievable Wish I'd got that much for doing 5 minutes worth of photoshop

[Jerry Meandering]

Originally Posted by ShinyApple

That's brilliant! What a surprise that £14,000 was spent to find out that OGC is hilarious.



What a load of moaning bullcrap. Do you use that sort of language whenever something goes wrong? I bet you're a republican.

No. I'm a democrat (with a small d) although I'm not a registered voter anyway.

[King Hippo]

By far the best part of that report:

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”

[Joanna May]

Originally Posted by King Hippo

By far the best part of that report:

I was just about to quote that bit. Ace

[wizard710]

Yeah, that logo was on Have I got News for You last night Really funny. Will probably blog this.

[Democracy]

[vin]

:wtf?:

well atleast its entertaining

[Tufts]

Real unfortunate logos...

Institute for Oriental languages:



Kids furniture and clothing shop:



Italian fashion brand:



A pediatric center:



Dental clinic:



Drugstore specialized in back injuries:



Hot dog stand:



PC repair store:



Classy

[SylverStrike]

That logo is actually too good for what it was made for.

[L i b]

Originally Posted by King Hippo

By far the best part of that report:

Not to mention:

“They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.”

I think the folk at the Daily Telegraph where having a whale of a time with that article...