Year 12s: what will be the first way you research your future options? >>

"How has the credit crunch impacted upon television advertising?"

What are your opinions on this?
Collecting different viewpoints for my research project :smile:

cpj1987

Lower quality (and that's really saying something considering the average quality, or lack if it), and some adverts being reused from previous years to reduce costs.

Reply 2

BJP

cpj1987

and some adverts being reused from previous years to reduce costs.

I've noticed this too :smile:

I've noticed some companies aren't advertising on TV as much as they traditionally have.

Reply 3

michael89mtb

Every second advert is no longer someone offering you easy credit even if you have a bad credit history.

Reply 4

tomtom:)

cpj1987

Lower quality (and that's really saying something considering the average quality, or lack if it), and some adverts being reused from previous years to reduce costs.

I'm torn in this respects, as there is two sides to consider, creative and financial aspects.
You've stated the obvious choice; quality reduction due to costs. However other people have stated how the quality is 'higher' due to the tougher competition for the few customers that are out there. This is backed up by the new car advert featuring Daniel Craig..
I think it is a mix, low quality cost cutting adverts verses large funded high quality ad's.
I've noticed the re-runs, annoying!