Sorry...am I missing some subtle implication contained in the question? Because surely the seats in the middle would be...you know...the ones displayed in the middle?
On a pseudo-related note 1) allocated seating in cinemas is retarded; 2) charging extra for the 'premier' row is absolutely disgusting. This is why I don't go to the Odeon, despite it being my closest cinema. Worst. Chain. Ever. Vue for the win.