Revision:B2C (Business to Consumer)

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B2C

Meaning - Retailing transactions with individual shoppers, (conversely consumer to business, where individual sells to organisation - though infrequent.

Note B2C can also represent ER2EE transactions - Employer to employee.

Examples

- Tesco.com

- Amazon.co.uk

- Play.com

- A writer to publisher (C2B)

Comments

By CheGriffin 17:29, 2 May 2007 (BST)